Driving Growth through Digital Marketing

A successful Reddit post is a lot like a good joke. It's in context, doesn't feel forced, and everyone his happier for having heard it. Growth hackers need to understand their community well since they will turn on you the moment they feel like they are being...

Update: 6/24/2014 It appears that the story of little Victoria was a hoax perpetrated on KFC: http://gawker.com/little-girl-getting-kicked-out-of-kfc-was-reportedly-a-1595066434. While the investigation continues, that does not nullify the good work that KFC's social...

Google has demanded more speed. Like Quintus Arrius ordering the crew to go from battle speed to ramming speed, Google wants us to deliver websites faster or else suffer their wrath. Unlike some SEO tactics like link building, technical SEO is fully within your...

There is an old saying that more isn't necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I've met has a serious case of online review envy. They look with envy at the shop down the street with pages of positive...

Social media has decentralized the control companies have over their brand. Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you. While many industries have embraced this, think of Lays Do Us a...

Mobile devices are long beyond the fad stage. They are rooted into the way millions of people interact with the Internet every day. There is a lot of data showing that mobile will eventually over take desktops. In no way am I suggesting that the desktop is dead. What...

Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for...

Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It's not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these...

Content marketing overload is a real problem for all of us. There is just so much content posted every day that most of it will go unseen. It's like trying to get the attention of a bartender in a crowded club by trying to yell louder than everyone else. Sure it can...

As an Internet marketer it is easy to get bogged down with tactics. Does this keyword get a decent amount of traffic? Is this copy tweetable? We all deal with these questions daily. These challenges get the most attention because they are immediate, easy to...