Ask yourself this question, “Who buys products on your site? Search Engines or people?” Obviously, the answer is people. So why are you writing your sales text for search engine spiders? I know, you’ve read online that you have to stuff your pages with relevant keywords so the engines will love you and rank your site in the top 10 in the search engines. But, when you write your text solely for the purpose of search engine spiders, your message may fall flat with consumers. For example:
“Our mega store has NFL footballs for sale at low prices. NFL Footballs are a great gift for children of all ages. Buy our NFL footballs on line right now.”