When it comes to SEO, everyone wants to rank in the top 10 for their keyword. As a Phoenix SEO, that is the reason people hire me. But what a lot of people don’t understand is the value of key word phrases. Today’s search engine users are getting more and more sophisticated. Back in the early days, people would type in their keyword and up would pop results.  Often those results did not return exactly what they are looking for. While most of the major search engines have been good about improving their results, users have learned to narrow their search by performing searches for phrases instead of individual words. For instance, someone looking for “cars” would get millions of results, only some of which are actually useful. So to improve those results, people perform more specific searches like “used cars” or “Honda used cars.” We in the SEO industry refer to hits for these phrases as the “long tail.”

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